Winning Strategy Group
Joe Goetz, CFRE
President
For nearly 15 years, Joe has been involved in some of the biggest political races, worked on some of the largest programs in the country, and has driven winning strategies for clients working for and leading agencies.
He consulted with and advised countless congressional campaigns at the NRCC during the 2020 cycle to implement new strategies to improve on their direct response programs, leading to an extraordinarily successful 2020 outcome. He continued this work by staying on with the NRCC for the 2022 cycle where he and his colleagues led their members to retaking the U.S. House of Representatives.
Joe’s experience does not stop at big-budget political committees. Prior to his time at the NRCC, Joe led the Membership and Development programs at a center-right non-profit, creating new fundraising channels and improving membership marketing to legislators across the states.
Joe’s work has earned his client base numerous awards including Pollie Awards, Reed Awards and Maxi Awards. He also owns individual awards as recognized by his Peers such as the AAPC 40 under 40 distinction, multiple DMAW recognitions and other acknowledgements.
He prides himself on being a student of the industry, while ensuring he gives back. He is an accredited Certified Fundraising Executive (CFRE) and continues to learn from his peers. He formerly was on the Board of the DMAWEF and now sits on the Board of the DMAW.
Joe is originally from Long Island, New York and currently resides in Alexandria, Virginia with his wife Jillian (his UConn sweetheart since they were both 19), their precious daughter Shay, and their energetic dog Harley Quinn.

Whether you're running for office or rallying your community, we’re here to help you win. Winning Strategy Group is dedicated to empowering conservative and Republican leaders, campaigns, and causes. We craft bold, results-driven strategies that resonate with audiences, amplify your message, and turn values into victories.
