Most organizations treat their email list as an asset. Many are sitting on a liability. With year-end eight weeks out, here's how to diagnose list health — and fix it before it costs you in Q4.
Email open rates are inflated, misleading, and still the primary metric most nonprofit email programs report on. Here's the real cost of optimizing for the wrong number — and what to track instead.
"Earned media is free" is one of the most repeated phrases in communications strategy — and one of the most misleading. Here's the real cost structure, and how to get an honest ROI from your media eff
