Earned Media Isn't Free. Here's What It Actually CostsWinning Strategy GroupJul 141 min readRated NaN out of 5 stars.Want to read more?Subscribe to winningsg.com to keep reading this exclusive post. Subscribe Now
Email Open Rates Are a Vanity Metric. Here's What to Track Instead.Email open rates are inflated, misleading, and still the primary metric most nonprofit email programs report on. Here's the real cost of optimizing for the wrong number — and what to track instead.
