Most organizations start building their year-end appeal six weeks before it needs to mail. By that timeline, it's already behind — and the campaign will show it. Here's what September should actually
The consulting industry is very good at producing deliverables. It is much less reliably good at producing change. We're part of that industry — and here's our honest take on the gap between what we p
Email open rates are inflated, misleading, and still the primary metric most nonprofit email programs report on. Here's the real cost of optimizing for the wrong number — and what to track instead.
