The consulting industry is very good at producing deliverables. It is much less reliably good at producing change. We're part of that industry — and here's our honest take on the gap between what we p
Email open rates are inflated, misleading, and still the primary metric most nonprofit email programs report on. Here's the real cost of optimizing for the wrong number — and what to track instead.
We applaud effort over outcomes. We reward longevity over impact. And we've built a culture designed to avoid the conversation that would actually change things. It's time to have it.
