top of page
Winning Strategy Group
Your Email List Is Probably Sick. Here's How to Tell.
Most organizations treat their email list as an asset. Many are sitting on a liability. With year-end eight weeks out, here's how to diagnose list health — and fix it before it costs you in Q4.
Winning Strategy Group
Sep 261 min read
Email Open Rates Are a Vanity Metric. Here's What to Track Instead.
Email open rates are inflated, misleading, and still the primary metric most nonprofit email programs report on. Here's the real cost of optimizing for the wrong number — and what to track instead.
Winning Strategy Group
Jul 281 min read
bottom of page