Winning Strategy Group

A matching gift is one of the most powerful tools in year-end fundraising — and one of the most consistently misused. Here's how most organizations deploy it wrong, and how to fix it before Q4 ends.

Most organizations treat their email list as an asset. Many are sitting on a liability. With year-end eight weeks out, here's how to diagnose list health — and fix it before it costs you in Q4.

Most nonprofit fundraising goals are set wrong — derived from budget needs rather than donor file analysis. Here's what that costs, and how to build a goal that's actually grounded in what your program can deliver.