❄️ How to Keep Donors Engaged During Early December

Early December is often overlooked in fundraising. Most nonprofits and campaigns focus on Giving Tuesday, then save their energy for the final week of the year. But the truth is simple. Early December is one of the most strategic windows on the calendar, and the organizations that use it well consistently raise more at year end.

At Winning Strategy Group, we coach clients to treat early December as the foundation of their entire month. It’s when you reset your message, rebuild momentum, and reconnect with donors who are ready to give again. This period shapes how successful the final stretch becomes.

Here is how to make the most of the first two weeks of December.

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