Match Magic: How to Use Matching Gifts Without Fatigue

Make Your Matching Gift Specific

A match only feels real when the details are clear. Donors should know who is matching, up to what amount, and within what time window.

A line like “A generous supporter will match every gift up to $50,000” provides credibility and trust. It answers the key questions before someone even clicks to give. Avoid generic language that says everything and nothing at the same time. Specificity builds confidence.

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