Most Nonprofit Websites Fail the 10-Second Test. Does Yours?
- Winning Strategy Group
- May 16
- 6 min read
YOU HAVE 10 SECONDS. A STRANGER JUST LANDED ON YOUR HOMEPAGE. CAN THEY TELL YOU WHAT YOU DO, WHO YOU SERVE, AND WHY IT MATTERS BEFORE THEY LEAVE?

YOU HAVE 10 SECONDS. A STRANGER JUST LANDED ON YOUR HOMEPAGE. CAN THEY TELL YOU WHAT YOU DO, WHO YOU SERVE, AND WHY IT MATTERS BEFORE THEY LEAVE?
