Stop Blaming the Channels: Your Fundraising Strategy Is the Problem
- Joe Goetz, CFRE
- Mar 14
- 2 min read
I’ve reviewed hundreds of fundraising programs over the years.
When performance stalls, I hear the same explanations:
“The algorithm changed.”
“Email open rates are down.”
“Donors are fatigued.”
“We need a new CRM.”
Rarely is the real issue the channel or tech stack.
More often, it’s strategy.
