Stop Blaming the Channels: Your Fundraising Strategy Is the Problem

Joe Goetz, CFRE

Mar 14

2 min read

I’ve reviewed hundreds of fundraising programs over the years.

When performance stalls, I hear the same explanations:

“The algorithm changed.”

“Email open rates are down.”

“Donors are fatigued.”

“We need a new CRM.”

Rarely is the real issue the channel or tech stack.

More often, it’s strategy.

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