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Stop Blaming the Channels: Your Fundraising Strategy Is the Problem

  • Writer: Joe Goetz, CFRE
    Joe Goetz, CFRE
  • Mar 14
  • 2 min read

I’ve reviewed hundreds of fundraising programs over the years.


When performance stalls, I hear the same explanations:


“The algorithm changed.”

“Email open rates are down.”

“Donors are fatigued.”

“We need a new CRM.”


Rarely is the real issue the channel or tech stack.


More often, it’s strategy.


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