📋 The Donor Segmentation Playbook: Talk to the Right People the Right Way

If your fundraising messages go to everyone, they don’t really speak to anyone.

Mass appeals are easy to send, but hard to make successful. Donors respond when your message feels like it was meant for them, not for the entire world.

At Winning Strategy Group, we’ve seen what happens when clients take segmentation seriously. They raise more money, retain more donors, and build stronger long-term relationships.

Here’s how to make it work.

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