The Leadership Blind Spot in Fundraising Strategy

Winning Strategy Group

Apr 11

2 min read

Fundraising strategy is often evaluated at the execution level.

Campaign performance.

Email engagement.

Channel mix.

But one of the most influential factors in fundraising success sits above all of that:

Leadership perspective.

And in many organizations, that perspective contains a blind spot.

The following are some blind spots that we've noticed occuring at the leadership level at non-profits.

Red background with text: Winning Thoughts, The Leadership Blind Spot in Fundraising Strategy. Ideas by Winning Strategy Group.

Want to read more?

Subscribe to winningsg.com to keep reading this exclusive post.

Subscribe Now

Recent Posts

See All

Why Your Year-End Appeal Is Already Behind Schedule

Most organizations start building their year-end appeal six weeks before it needs to mail. By that timeline, it's already behind — and the campaign will show it. Here's what September should actually

When to Fire a Client - and Why Most Agencies Won't

The agency business has a polite fiction at its center. Most agencies keep difficult clients long past the point they should — and pay a price in staff morale, work quality, and opportunity cost that

Email Open Rates Are a Vanity Metric. Here's What to Track Instead.

Email open rates are inflated, misleading, and still the primary metric most nonprofit email programs report on. Here's the real cost of optimizing for the wrong number — and what to track instead.