Most organizations start building their year-end appeal six weeks before it needs to mail. By that timeline, it's already behind — and the campaign will show it. Here's what September should actually
The agency business has a polite fiction at its center. Most agencies keep difficult clients long past the point they should — and pay a price in staff morale, work quality, and opportunity cost that
Email open rates are inflated, misleading, and still the primary metric most nonprofit email programs report on. Here's the real cost of optimizing for the wrong number — and what to track instead.
