What Every Nonprofit Can Steal From A Political Campaign
May 16
7 min read
STRIP AWAY THE PARTISANSHIP, THE ATTACK ADS, AND THE FUNDRAISING EMAILS THAT NEVER STOP — AND WHAT'S LEFT IS SOME OF THE MOST DISCIPLINED ORGANIZATIONAL INFRASTRUCTURE EVER BUILT. NONPROFITS SHOULD BE PAYING ATTENTION.
Before you close this tab: this is not a political post. It doesn't matter which party you support, which candidates you've worked for, or how you feel about the state of American politics. What we're talking about here is mechanics — the operational and strategic infrastructure that makes political campaigns extraordinarily effective at moving people from strangers to believers to actors.
