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Why Consistency Beats Creativity in Most Fundraising Campaigns

  • Writer: Winning Strategy Group
    Winning Strategy Group
  • Feb 8
  • 2 min read

Fundraising teams often feel pressure to constantly reinvent their campaigns.


New themes. New visuals. New messaging. New urgency.


But in practice, most fundraising programs don’t underperform because they lack creativity — they underperform because they lack consistency.


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