Nonprofits spend significant time optimizing campaigns.
Why Donor Journeys Matter More Than Individual CampaignsWinning Strategy GroupMar 303 min readRated NaN out of 5 stars.Nonprofits spend significant time optimizing campaigns.Want to read more?Subscribe to winningsg.com to keep reading this exclusive post. Subscribe Now
Email Open Rates Are a Vanity Metric. Here's What to Track Instead.Email open rates are inflated, misleading, and still the primary metric most nonprofit email programs report on. Here's the real cost of optimizing for the wrong number — and what to track instead.
