Why Donor Retention Beats Donor Acquisition Every Time
- Winning Strategy Group
- Oct 28
- 2 min read
Every fundraiser loves new donors. They’re exciting, they expand your reach, and they make the metrics look great.But here’s the truth: if you’re constantly chasing new supporters while losing the ones you already have, you’re not growing—you’re leaking.
At Winning Strategy Group, we tell our clients a simple truth: donor retention beats donor acquisition every time.
