Why Donor Retention Is a Marketing Problem (Not Just a Fundraising One)
- Winning Strategy Group
- Feb 28
- 1 min read
When donor retention drops, the immediate reaction is usually tactical:
Send better thank-you emails.
Add another appeal.
Increase touchpoints.
But retention issues rarely start in the fundraising department.
They start in the overall donor experience, which is shaped just as much by marketing and communications as it is by fundraising.
