Winning Strategy Group

Donors who gave to ten campaigns have spent months hearing that every message was an emergency. Here’s how to re-engage them after Election Day, with the right tone and sequence, before Giving Tuesday and year-end.

Most nonprofit fundraising goals are set wrong — derived from budget needs rather than donor file analysis. Here's what that costs, and how to build a goal that's actually grounded in what your program can deliver.

Mid-level donors represent 3–5% of your file and up to 40% of your revenue — and most organizations treat them like everyone else. Here's why they're your most valuable upgrade target and what a real mid-level program actually looks like.