Winning Strategy Group

giving tuesday

Most nonprofits treat social media as a fundraising channel. For most organizations, it isn’t — and the sooner that gap is acknowledged, the better the strategy gets.

A matching gift is one of the most powerful tools in year-end fundraising — and one of the most consistently misused. Here's how most organizations deploy it wrong, and how to fix it before Q4 ends.

The annual gala costs more than most organizations calculate, cultivates less than they believe, and fills the room with the wrong people. Here's the honest case for reconsidering yours.

Mid-level donors represent 3–5% of your file and up to 40% of your revenue — and most organizations treat them like everyone else. Here's why they're your most valuable upgrade target and what a real mid-level program actually looks like.