Winning Strategy Group

Mid-level donors represent 3–5% of your file and up to 40% of your revenue — and most organizations treat them like everyone else. Here's why they're your most valuable upgrade target and what a real mid-level program actually looks like.

We lost a congressional race by six points — and the post-mortem changed how we run every fundraising program since. Four lessons from a losing campaign that apply directly to how nonprofits raise money.