Winning Strategy Group

The annual gala costs more than most organizations calculate, cultivates less than they believe, and fills the room with the wrong people. Here's the honest case for reconsidering yours.

Mid-level donors represent 3–5% of your file and up to 40% of your revenue — and most organizations treat them like everyone else. Here's why they're your most valuable upgrade target and what a real mid-level program actually looks like.

We lost a congressional race by six points — and the post-mortem changed how we run every fundraising program since. Four lessons from a losing campaign that apply directly to how nonprofits raise money.